Recently I've been getting into the art of Shepard Fairey (unfortunate name, I know) and his OBEY poster and sticker campaign. In case you're not familiar, he's the one who did the iconic Obama campaign posters and stickers with slogans like "Yes we can," "Progress," and "Hope."
Like any artist, there are bound to be dissenters, people who just don't like them no matter what. One outspoken OBEY hater is Mark Vallen.
OBEY kicked off as a sticker campaign back in 1989, and quickly became a social movement of semi-graffiti artists plastering buildings and signs with OBEY artwork, sometimes their own property, sometimes not. Fairey often uses images of iconic political figures and old propaganda posters from around the world set against slogans, usually containing the word OBEY, that tend to make people stop in their tracks and think, "Is that sticker/poster/t-shirt ordering me to.... do something?"
Stickers usually have catchy slogans or mildly funny puns that tell you about the person who stuck it there. In contrast, OBEY art often causes the viewer to react in a way that tells them something about themselves. Just the word OBEY gets a knee-jerk reaction from most people right off the bat.
Art that asks you to appreciate it for what it is, makes you feel nice or happy, art that makes you laugh; well, that's one thing. Art that presents an unpleasant reality and thus demands an actual cognitive decision to either change your behavior or ignore that reality is something quite different.
So in my newfound obsession with OBEY art, I've been browsing the web for resources, information, web images and articles and then I came across this article by Mark Vallen, an artist himself, who calls Fairey out as a plagiarist and says his work is "...machine art that any second-rate art student could produce." Right there I had to stop and ask myself, What is this guy's motivation? Why rip on Fairey? I read on.
All in all, this wannabe "scathing" article is quite facile in its attempt to smear Fairey and misses the point of his art entirely. Vallen accuses Fairey of ripping off propaganda poster art without crediting the source, then shows you a mere handful of examples where the original source art could be found and possibly attributed. But even Vallen couldn't find information on all the original artists he shows as evidence against Fairey, hence this caption beneath one of the comparisons:
Left: Fairey’s plagiarized poster. Right: Original street poster from Czechoslovakia’s, Prague Spring - Artist unknown 1968. The poster depicts a Soviet Red Army soldier in 1945 as a liberator, then as an oppressor in 1968.]
That's right, "Artist Uknown." How exactly does one credit an unknown artist?
Furthermore, what you have to realize here is that much of the art where Fairey references propaganda posters, which is only one facet of what Fairey produces, comes from the "Artist unknown" category. This is specifically because the original propaganda was not initially created as fine art, it was, by definition, political propaganda. There is no legal stance on using old propaganda images, and even if there was, there is virtually no one to ask permission for use, no estate to contact, and no one to credit with a reference or a thanks. You've just got an old poster seen in a book or on the web somewhere with a thought provoking image. The source is often only as specific as the country of origin and the year it was seen.
Other referenced works that Vallen shows you where there is a known original artist are oftentimes in the public domain anyway, or else are used in such a way that does not infringe on any copyright law. It's like sampling in rap.
Consider Jay-Zs Hard Knock Life (Ghetto Anthem) where he samples the eponymous song's chorus. Does Jay-Z credit the musical Annie in the title of his song? No. Of course, since it's a musical to which someone owns the rights, Jay-Z did have to get permission to sample the song. So there was an estate to contact, and someone owned the rights to the music, therefore Jay-Z did what the law required.
But a great deal of older music is in the public domain and therefore fair game to sample as freely as you like, which is exactly what many rappers and electronic artists do all the time. I believe the limit is fifty years for music to be considered public domain, but I'm not sure if that has changed recently.
To me then, when Fairey references old propaganda posters from World War II, some of them from countries that don't even exist any longer, this only adds more weight to the question: Who is he supposed to credit?
"A special thanks to some unknown Fascist/Communist/Racist poster-making guy."
And then there's everything else in Fairey's portfolio; portraits of celebrities or musical artists, album covers and concert posters, repeating designs and logos of many shapes and sizes. And all of these pieces possess that trademark muted palette of typically three-to-five colors, the bold, graffiti-stencil simplicity, and oftentimes the use of attention-demanding slogans; giving his entire catalogue a pleasing cohesiveness rare even among top-notch graphic artists. A cursory glance through his work gives the viewer all they need to identify OBEY art whenever they come across it in everyday life. It's simply that iconic.
But the thing I found most surprising about this smear piece against Fairey is that the author, Vallen himself, is an artist. After reading the piece, I noticed the Main Gallery and Punk Portraits tabs on his site, so I clicked immediately, expecting to find artwork at the very least on par with what I've come to expect from Fairey. I mean, you don't just trash someone's art because they're better at it than you are, right?
Well, you can decide for yourself, but in my opinion, Vallen has all the talent and self-deluded bravado of a ninth-grade art major, nowhere near half the attention to composition or eye for color that Fairey possesses.
I find it even funnier that Vallen's Works for Sale page consists almost entirely of pieces that look like bad rip-offs of OBEY propaganda-style art. But notice one detail, Fairey's OBEY sticker campaign initially launched in 1989, and almost all of Vallen's pieces for sale here were made in 1987 of before. Does that strike you as odd? Maybe Vallen is just mad that Fairey was able to do something interesting with the poster-style art to which people actually responded, while his own art collects dust, soon to be forgotten.
Where Fairey has earned a place in pop-art history, and even a clothing line; Vallen has got a bunch of boring portraits of people you've never heard of that he can't sell, likely because the viewer goes away from Vallen's forgettable art unchanged. Where Fairey has an entire subculture (for better or for worse) of people using his stickers, or stencils based on his images, as thought-provoking graffiti; Vallen has a sneeze of a Wikipedia entry that no one seems interested enough to update, making it even harder for me to source information on Vallen without relying almost exclusively on his own poorly designed, self-promoting website. For a guy who claims to be making Art For A Change (which is his website domain name, by the way) it seems few are taking notice of that change.
Those who can't, teach. And those who can't teach, are supposed to teach gym class, or so they saying goes. Time to join the ranks of your fellow whistle-blowing burnouts, Vallen. Cause at least in gym class, if your students want a passing grade, they must...
OBEY
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